How It Works — Sculpt & Scale
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Product Explainer 5 min read

How the system actually works.

A walk-through of the mechanism, the math behind why patients self-qualify, the old-way vs. new-way comparison, and what the investment looks like at each tier.

— 01

The mechanism, in four steps.

The system has one job: filter out the patients you don't want to talk to before they ever reach your front desk. It does that by inverting the standard lead-gen flow — info first, price after.

01
We run your Meta ads.
High-converting Facebook and Instagram campaigns targeting people in your service area who are actively researching implants, Invisalign, ortho, or cosmetic work — under your practice name, your brand, your geography. The ads run inside your own Meta Business account, so you own the pixel, audiences, and learning history from day one.
02
They submit info to see the price.
Patients land on a branded intake flow — service interest, basic contact details, what they're trying to accomplish. That's the value exchange. They want to know what it costs; we capture the lead before showing them the number. By the time they see the price, they're already in your CRM and tagged.
03
Pricing reveals trigger the split.
Once they've submitted, patients see your price ranges for the service they selected. The ones whose budget aligns book a consultation on your calendar directly. The ones who balk at the number never reach your calendar — they're moved into automated nurture so your front desk doesn't have to take that call.
04
You set the final number in the chair.
The online estimate sets realistic expectations. The actual treatment plan is yours after the exam — your pricing, your call. The funnel just makes sure the patient in the chair is one who's already said yes to the price range.
— 02

Why this protects your calendar.

Most dental marketing prioritizes volume over fit. Agencies sell on "we'll get you 50 leads a month" because volume is the only metric that fits on a screenshot. The cost shows up downstream — at your front desk, in your consult slots, and in your team's morale when half the patients walking in can't afford the treatment they're there to discuss.

The pricing reveal flips that math. The patients who land on your calendar have already said yes to the price range — which means consults convert at a fundamentally different rate than they do with generic lead-gen.

In practice

Industry benchmarks for pre-qualified dental leads show in-chair close rates of around 80% — roughly double the rate practices report from generic lead-gen sources. Actual results vary by market, offer, and follow-up speed.

The patients who don't pass the price check stay inside automated nurture sequences — text and email cadences that work them over time without burning your team's hours. Some of them come back weeks later when they've saved up or gotten financing. Some don't. Either way, your front desk never had to take the call.

— 03

The old way vs. the new way.

If you've worked with traditional dental marketing agencies, most of this comparison will land as familiar.

The old way The Sculpt & Scale way
Shared leads sold to 5 practices Exclusive to your practice only
Patients have no idea what things cost Patients see your pricing before they book
You waste consults on people who can't afford you Budget-mismatched patients never make it onto your calendar
You pay retainers whether it works or not Pay-per-lead — you're only charged when a patient submits
The agency owns the ad account, pixel, and data You own the ad account, pixel, and patient data
6-month contracts with no way out Month to month. Cancel anytime.
Your leads go to a generic landing page Patients see your brand, your practice, your pricing
— 04

Investment & pricing.

Three tiers. A portion of each tier goes directly to Meta ad spend. The rest is earned per online quote delivered to your CRM. No retainer hostage, no paying for silence.

$6,000
per month
Tier 01 · Starter
Single location, one service line. 50–70 online quotes per month. Monthly performance review.
  • Exclusive market lock
  • Dedicated account manager
  • Weekly reporting
  • Branded pricing funnel
$10,000
per month
Tier 02 · Growth
Single location, one service line scaled aggressively. 80–120 online quotes per month. Bi-weekly performance review.
  • Exclusive market lock
  • Dedicated account manager
  • Weekly reporting
  • Branded pricing funnel
$20,000
per month
Tier 03 · Scale
Up to two service lines. 160–240 online quotes per month. Weekly performance review.
  • Exclusive market lock
  • Dedicated account manager
  • Weekly reporting
  • Branded pricing funnel
All tiers include exclusive market lock (radius set by population density), dedicated account manager, weekly reporting, and the branded pricing funnel. Month to month. No contracts.
Custom market report

See what your market is worth.

Submit your details and we'll send a custom report — projected lead cost, case volume, and case revenue specific to your area. Plus a walkthrough of the funnel patients will see.

Get my market report → Back to home →